About Us
Welcome to A to Z Social
Where the art of storytelling meets the digital realm. Established in 2020, we're on a mission to weave compelling narratives for brands, establishing not just customers but a genuine online family. Our craft lies in the fusion of information, entertainment, and captivating visuals, all while fostering a personal connection between companies and their cherished consumers.
ABOUT US
At A to Z Social, we're your digital compass
Steering your brand towards success through quality content, unwavering engagement, and a keen understanding of the ever-evolving online trends and algorithms. With our expertise, our clients consistently emerge as leaders in their respective fields.
From food to fitness to beauty, we embrace and illuminate every aspect of life, leaving no stone unturned. At A to Z Social, we cover it all, from A to Z.
Founder & CEO
Alina Zerpa, Our Founder
Is the heart and soul of our Miami-based agency. A true Miami native, her passion for this vibrant city inspired her to collaborate with the remarkable individuals and businesses that shape its unique tapestry. Alina brings almost a decade of experience, serving clients across South Florida. With a strong educational foundation in journalism and psychology, holding a Bachelor's degree from the esteemed University of Miami, Alina is a visionary in the art of digital storytelling.
Join us at A to Z Social, and let's embark on an unforgettable journey of brand evolution together. Give us your story, we’ll apply our expertise – and, together, we'll make magic happen.
Teamwork
Meet Our Team
Alina Zerpa
Founder & CEO
Alex Pierson
Social Media Manager
Lexi Gomez
Social Media Manager
Ariamna Trompeta
Intern
Saralie Salomonpeta
Graphic Designer
SOCIAL MEDIA MANAGER
Alex Pierson
My name is Alex Pierson and I am originally from Managua, Nicaragua. I graduated from Purdue University with a BS in Psychological Sciences, a BA in Law and Society, and a certificate in Business Entrepreneurship. I have always used social media as my creative outlet and coinciding my outlet with my degrees gave me a deeper understanding for content creation.
I am passionate about understanding consumers from a marketing perspective by applying psychology to the content that we create. This not only resonates with people but also creates a long lasting impact! Also I have a 14 year old yorkie named Coco and she is my best friend.
SOCIAL MEDIA MANAGER
Lexi Gomez
My name is Lexi Gomez, born and raised in Miami and I have two degrees from FIU, a B.A. in Political Science and a M.S. in Global Strategic Communications. During my time in my Master's program I grew an interest in Social Media Marketing and have grown with A to Z since my time as a student. Seeing brands grow as a result of our campaigns fuels my creative juices to continue pushing the envelope.
I am passionate about pop culture and I love any opportunity to tie in big pop culture moments to fit a brand’s niche. You can always catch me making a meme!
INTERN
Ariamna Trompeta
My name is Ariamna Trompeta, and I am A to Z Social’s one and only intern. Currently, I’m a student at Florida International University, majoring in Marketing. In my free time, I enjoy salsa dancing and weight lifting, and I have immense love for social media. I’m truly passionate about how much the internet can help people achieve, and I wish to learn more about it each day.
GRAPHIC DESIGNER
Saralie Salomon
My name is Saralie Salomon and I graduated from FIU with a BA in International Relations. In 2019, I began my marketing journey, growing into roles involving community management, social media, and content creation. I love creating graphics for our clients at A to Z and I’m currently working towards building my product photography skills. I’m also a certified cat lady and love playing The Sims in my free time. You can also catch me always changing my hair!
Social media
Instagram Post
So let`s break this @hubspot graphic down real quick and why it makes sense:
The keyword here is SHARE, which in this case they mean post. We`ve been saying for months that people don`t POST content as much as they observe and send to friends.
This makes sense because the generations on Facebook and Instagram are more likely to share milestone moments in their lives to those platforms than the generations using TikTok are.
💡 All of this is great to know for WHO your audience is
Our very first puppy photoshoot at @sportsgrill with @chocolatemilkme was a SUCCESS! With 60 RSVP’s and a rained out day, we brought the fun inside and still had a successful day!
Here’s some backstory! @chocolatemilkme is the one responsible for @sportsgrill pictures that then we use for graphics, posters, menus etc. 📸 they frequently do puppy photoshoots and so we decided to bring the fun to Sports Grill!
Even with the rain, we had an incredible day 🐾 the next one will be on Sept. 28, stay tuned! And follow @sportsgrill and @chocolatemilkme for more pawties
Content may be king, but more important is to know exactly WHO you`re making content for when it comes to your business 👑
via @hubspot
If you had told me 4 years ago that we’d still be in business… 😳😱 crazy to think that what started as a love for social media & getting to know people in the hospitality industry would lead us here today.
I’m SO grateful to have an incredibly talented team and clients worth bragging about 🤍 What others would consider to be just people who are coworkers and colleagues have turned into happy hours, “are you okay?” texts, and too many insane celebrations together. I’m beyond blessed that this little business keeps growing every day, the work we produce, and the people who turn into friends because of it. 20 pictures can’t do justice for all the posts we’ve made, mistakes we’ve learned from and hehe haha’s we’ve had. 🤭
Never in my wildest dreams did I think this is what I would be doing every day, but never once do I complain. How many other people get to say that they love what they do? 🥹 cheers to 4 million more A to Z 🍾
