About Us
Welcome to A to Z Social
Where the art of storytelling meets the digital realm. Established in 2020, we're on a mission to weave compelling narratives for brands, establishing not just customers but a genuine online family. Our craft lies in the fusion of information, entertainment, and captivating visuals, all while fostering a personal connection between companies and their cherished consumers.
ABOUT US
At A to Z Social, we're your digital compass
Steering your brand towards success through quality content, unwavering engagement, and a keen understanding of the ever-evolving online trends and algorithms. With our expertise, our clients consistently emerge as leaders in their respective fields.
From food to fitness to beauty, we embrace and illuminate every aspect of life, leaving no stone unturned. At A to Z Social, we cover it all, from A to Z.
Founder & CEO
Alina Zerpa, Our Founder
Is the heart and soul of our Miami-based agency. A true Miami native, her passion for this vibrant city inspired her to collaborate with the remarkable individuals and businesses that shape its unique tapestry. Alina brings almost a decade of experience, serving clients across South Florida. With a strong educational foundation in journalism and psychology, holding a Bachelor's degree from the esteemed University of Miami, Alina is a visionary in the art of digital storytelling.
Join us at A to Z Social, and let's embark on an unforgettable journey of brand evolution together. Give us your story, we’ll apply our expertise – and, together, we'll make magic happen.
Teamwork
Meet Our Team
Alina Zerpa
Founder & CEO
Alex Pierson
Social Media Manager
Lexi Gomez
Social Media Manager
Ariamna Trompeta
Intern
Saralie Salomonpeta
Graphic Designer
SOCIAL MEDIA MANAGER
Alex Pierson
My name is Alex Pierson and I am originally from Managua, Nicaragua. I graduated from Purdue University with a BS in Psychological Sciences, a BA in Law and Society, and a certificate in Business Entrepreneurship. I have always used social media as my creative outlet and coinciding my outlet with my degrees gave me a deeper understanding for content creation.
I am passionate about understanding consumers from a marketing perspective by applying psychology to the content that we create. This not only resonates with people but also creates a long lasting impact! Also I have a 14 year old yorkie named Coco and she is my best friend.
SOCIAL MEDIA MANAGER
Lexi Gomez
My name is Lexi Gomez, born and raised in Miami and I have two degrees from FIU, a B.A. in Political Science and a M.S. in Global Strategic Communications. During my time in my Master's program I grew an interest in Social Media Marketing and have grown with A to Z since my time as a student. Seeing brands grow as a result of our campaigns fuels my creative juices to continue pushing the envelope.
I am passionate about pop culture and I love any opportunity to tie in big pop culture moments to fit a brand’s niche. You can always catch me making a meme!
INTERN
Ariamna Trompeta
My name is Ariamna Trompeta, and I am A to Z Social’s one and only intern. Currently, I’m a student at Florida International University, majoring in Marketing. In my free time, I enjoy salsa dancing and weight lifting, and I have immense love for social media. I’m truly passionate about how much the internet can help people achieve, and I wish to learn more about it each day.
GRAPHIC DESIGNER
Saralie Salomon
My name is Saralie Salomon and I graduated from FIU with a BA in International Relations. In 2019, I began my marketing journey, growing into roles involving community management, social media, and content creation. I love creating graphics for our clients at A to Z and I’m currently working towards building my product photography skills. I’m also a certified cat lady and love playing The Sims in my free time. You can also catch me always changing my hair!
Social media
Instagram Post
& that’s a wrap on this weekend! From @sobewff with @nightowlcookies, to @ailasoflorida with @andradecanona, to a @sportsgrill x @fridadeofficial Domino Tournament, we had a lot going on these past few days 🤭
no one ask us how our camera roll is doing, please & thank you!
SHARES SHARES SHARES 🤍
We`ve been saying it for a while: your number of followers does not matter. Posts can have 25K views consistently with only 3K or 4K followers.
People have been posting less and less and observing more and more. Think about the last time you shared a post with your friends vs. the last time you posted on Instagram. It`s more likely you just shared a meme instead of a picture on your feed.
Look at the shares folks, not how many followers there are.
Imagine all the things we could’ve mastered if we weren’t playing with dolls and playing with algorithms instead 😭😂
#socialmediamanagement #socialmediamanager #miamisocialmedia
For the past few months, we’ve had the honor of managing the @jrorangebowl account to help promote the 76th Annual Junior Orange Bowl Parade! On Sunday, December 15, it was showwww time 🎥
On-site, we shot stories on the @jrorangebowl account, as well as created content with all the behind-the-scenes of the VIP area, the floats & bands getting ready, and with the grand marshall, @thelamarkable36 🙌 (go canes!)
Once the Parade started, we went live on social and made sure to get all angles of the participants & crowds to create recap videos that can be used in 2025 for promotion - we can’t wait for next year!
