- TikTok
Start the New Year Strong with These 3 Viral Trends Your Business Needs to Jump On
- Alina Zerpa
- 3 min read
As we enter the new year, it’s the perfect moment to reset, reflect, and get ahead of fresh trends. TikTok continues to do its part in the evolution of the times with its ability to connect people with relatable and heartwarming moments that can drive engagement for your business. Whether that is connecting with your audience, showcasing growth, or creating shareable content. Here are three trends businesses can tap into as the year begins to ensure you start 2025 right!
New Year, New Me
The new year is all about new opportunities, so reflecting on progress and embracing growth is essential. It’s an opportunity to reintroduce your brand, team, and what you do by highlighting the lessons learned over the past year and showcasing how you’re entering the new year with a new perspective and new ideas. It’s the perfect time to reinforce your goals, connect with your audience on a deeper level, and share what’s to come in 2025.
You could even share a “New Year, New Business Strategy” moment to engage your audience and remind them of the value you’re providing in 2025.
Whether in video or carousel format, this trend invites personal and professional reflection. It’s the perfect chance for businesses to highlight your achievements, reintroduce your brand’s mission, and share what exciting things your audience can expect this year.
Check out what we suggest to use for your audio.
The 2025 “Ins and Outs”
Out with the old, in with the new! This trend takes a fresh approach to highlighting what’s “in” and what’s “out” for 2025. People are sharing videos or carousels that list the things they’re embracing this year (the “ins”) and those they’re leaving behind (the “outs”). Whether it’s fashion trends, tech innovations, or lifestyle changes, it’s a great way to make predictions and share what’s evolving in your personal and professional life.
This is an excellent opportunity for businesses to connect with your audience by aligning your brand with the “ins” of the year and showcasing how you’re leaving behind outdated practices. Perhaps your product has evolved to meet 2025’s trends, or you’re introducing new strategies to stay ahead. This trend offers a chance to position your brand as relevant and forward-thinking!
Check out an example here.
The “New Year, Same You” Trend
Unlike the other trends we’ve provided, sometimes, embracing who you are and what you love is the best way to start fresh. This trend taps into the sarcastic side of New Year’s resolutions. People are sharing the things they promised to leave behind but are absolutely not going to. Think: “New year, same me— still procrastinating on emails.” It’s a relatable way to embrace imperfections while kicking off the new year with a little bit of humor for your audience.
For businesses, this trend can be used to highlight the reliability of your brand. You can show how your company has stayed true to its values while keeping an eye on exciting innovations for the year ahead. It’s all about balancing staying grounded with your values and embracing change. Plus, relatable content never hurts when it comes to building brand loyalty!
Check out our example here.
