- TikTok
Three Must-Try TikTok Challenges for Your Business This Week (1/27/25)
- Alina Zerpa
- 3 min read

TikTok may have disappeared for a minute, but it’s officially back in full swing. And in true TikTok fashion, new trends didn’t take long to flood our algorithm. As we settle into the new year, now is the perfect time to use these viral trends to boost engagement, connect with your audience, and promote your business. From playful audios to creative transitions, here are three TikTok trends you should try right now!
The “I Hate Vietnam” Audio Trend
(From Modern Family)
This trend takes inspiration from the hilarious moment in Modern Family when Aubrey Anderson-Emmons, in a fit of frustration, dramatically says, “I hate Vietnam!..” The audio is now going viral on TikTok, and people are using it to express opinions or frustrations — so get ready to become a comedian.
The trend works perfectly for talking about anything you might find annoying or even ridiculous. Whether it’s a certain item on your menu or the fact that happy hour has an ending, this audio adds some dramatic element.
The Transition Trend
(Moving from one location to another)
This transition trend is all about using your foot as the catalyst to change locations, outfits, or to show off something new in your video. Place your phone on the floor and press record. Start off with you and your friend doing a handshake and then tap each other’s feet. The actual transition happens when, after the foot tap, a new outfit or scenario is revealed and a user picks up their phone, revealing where they are. Check out the visual for more explanation.
It’s a clever way to make quick changes that give your audience a new way to reveal something exciting. This trend can be used to show a change, whether it’s going from your house to your business or even from work to happy hour.
For example, a clothing brand could film two people starting the transition in an old outfit, and then revealing them in a new look. Or a restaurant showing off a new plate fresh on the menu. It’s a fun way to keep your videos attention-grabbing.
The “That’s The Way I Like It” Trend (SZA & Kendrick Lamar)
SZA and Kendrick Lamar’s new song “That’s the Way I Like It” has become the soundtrack for self-empowerment and showing love on TikTok. The trend is about showcasing things you like to do or things that make you feel good in a new way. It’s a great way to highlight what makes you or your business unique.
For businesses, this trend is a great way to show off what you love about your work or what makes your brand stand out. For example, an all-women’s establishment may caption their video, “Everyone that works here is female.” Or a restaurant owner may caption his “you eat at your own restaurant every day.”
These three TikTok trends are full of potential to boost your content game. Whether you’re having fun with transitions, showcasing the things you hate with the “I Hate Vietnam” trend, or showing off what you love with the SZA track. These trends are a great way to connect with your audience and stand out in a crowded digital world.