• TikTok

4 Must-Try TikTok Challenges for Your Business This Week (1/13/25)

Whether or not TikTok is getting banned doesn’t mean you have to stop making content from now until the 19th. Maybe we’re being delusional, but we don’t think it is.  So, in that case, keep pumping out the content!

Point to note: our feeds are also populated with footage from the fires in California. Our hearts go out to everyone impacted, and we hope everyone is as safe as possible.

BAD BUNNY – DEBI TIRAR MAS FOTOS

With Bad Bunny’s newest album, Debi Tirar Mas Fotos, comes many audios & trends that everyone is using. Right now, get ready to cry. The song “Debi Tirar Mas Fotos” talks about how the singer should have taken more pictures of the good moments when he could hug and kiss a certain someone. The internet has taken to using this audio to showcase loved ones, like Steve Aoki did, and pets they miss. Cue the crying.

When it comes to your business, you can take this in either one of two ways. You can make this emotional – maybe it’s about a team member you miss, someone who made an impact in your community who is no longer with us, or just good moments with your whole team. Or, you can make this funny. There are examples of people doing it with their knees, implying that they missed when their knees were healthy. Maybe there’s something about your business you miss that you can poke fun at.

Or, you can make your rendition all together. Just say on beat.

“MOMMY, WILL WE EVER GET ON THE PLANE AGAIN?”

What originated from a Real Housewives audio has gone viral for making us all remember things that aren’t around anymore. Whether it be already mourning the loss of TikTok or poking fun at your personal life, this trend seeks to find solidarity in the community over common struggles. 

How can you use it for your business? Poke fun at something that used to exist in your field of work.

“I NEED TO CALM DOWN”

What started as a young lady regulating her anger has begun a trend about getting angry about things that just aren’t that deep. People use it to compare their experience playing Monopoly or how they were before their coffee or energy drink.

For your business, let’s make light of something that really grinds your gears but ultimately isn’t that deep. Maybe it’s when your favorite lunch arrives 5 minutes late to your meeting or when the microwave doesn’t fully heat up your lunch.

Whether TikTok faces a ban or not, there’s no need to hit pause on your content creation until the 19th. We’re not buying into the panic yet, so keep the creative juices flowing! Remember, this is the perfect time to engage with your audience, tap into these trending audios, and show them your brand. Get your hands on these challenges, have fun, and don’t be afraid to be a little silly or emotional with your takes—after all, that’s what keeps things authentic. Stay safe out there, and keep creating!

Get started today.

Contact us to start the conversation, and a member of our team will reach out to schedule your consultation.