As we enter a new week, the internet is buzzing with fresh content that will keep us all talking. This week we’ve got three major TV shows currently dominating that you and your brand(s) should tap into. These shows aren’t just entertainment; they’re powerful tools for increasing engagement and adding a modern touch to your content strategy. Here’s how you can use The White Lotus, Severance, and Love is Blind to elevate your brand’s presence.

1. The White Lotus

The White Lotus is full of twists and intrigue, with every character hiding their own secrets. From power-hungry guests to the mysterious staff, one of the best ways to engage with this show on social media is by leveraging iconic character quotes or using their personality traits to create content that resonates with your audience. And with it recently releasing its 3rd season, what better time to use that to your advantage. Plus, each episode is being released once a week, so there’s plenty of time to create content throughout the season.

If you own a fashion brand or store, consider matching your products to specific characters. For example, showcase a look that matches the character of Victoria Ratlif. Restaurants can take this a step further by pairing menu items with characters. Serve a dish that matches Belinda’s character. Use character audio clips or quotes in TikTok videos to bring their lines into your brand’s story.

2. Severance

Severance is a mind-bending series that explores the idea of splitting work and personal life into two distinct realms, creating a divide that forces individuals to live separate identities. This show resonates with anyone balancing the personal and professional worlds and can spark important conversations about mental health, boundaries, and work-life integration.

Much like The White Lotus, you can pair a character with a fashion outfit or product to jump on the Severance bandwagon. You can have your own take on the “Your Outie…” trend that can poke fun at your staff. Finally, you can always do a Day in the Life video with the Severance theme song audio in the background to add a bit of eeriness to your video. Much like The White Lotus, each episode is being released once a week. So this season is definitely taking its time as it takes over social media.

3. Love is Blind

Love is Blind is a reality dating show that challenges contestants to form relationships without ever seeing each other. The show’s central theme is discovering deeper connections beyond physical appearances, which can easily be translated into marketing and branding conversations.

For your business, you can always copy the style of this tv show to showcase how your products or services are the perfect match for your customers. You can even poke fun with your staff and ask their thoughts on the show. 

Let’s Go!

Incorporating trending TV shows like The White Lotus, Severance, and Love Is Blind into your marketing strategy is a smart way to stay relevant, boost engagement, and connect with your audience in a fresh, relatable way. By aligning your brand with pop culture moments, you create content that feels timely and exciting—whether it’s through fashion inspiration, workplace discussions, or playful product matchups.

The key is to be creative, authentic, and strategic in how you tap into these trends. Keep an eye on what’s buzzing online, experiment with different content formats, and watch your brand’s engagement grow. Want help executing a pop culture-driven marketing strategy? A to Z Social Agency is here to help you turn trends into results!