New week, new trends! While your For You Page on TikTok and Instagram might be all things Super Bowl, you can either lean into it or don’t. If you want to get ahead of the curve this week as Super Bowl content dies down on either Tuesday or Wednesday, check out these trends to do with your brand.

1. The “My Emergency Contact” Trend

This trend is about showing off who’s your go-to person when things go wrong and adding humor to it. People have been posting funny, unexpected clips of their spouses, giving viewers a peek at who they have listed to be called in an actual emergency. 

For businesses, this trend can be used to add personality to your brand. Perhaps you could post a video showing who your “emergency contact” is at the office, and it’s the personality hire. You can also use it to introduce your staff humorously. This trend can humanize your brand and make it more approachable to your audience!

2. The “What You Going To Do For…” Trend

If you’ve scrolled through TikTok recently, you’ve probably seen people (often kids) dancing to some lyrics of Cake by Travis Porter while answering the question, “What you going to do for…?” The context lies in what you choose to fill the blank with, whether it’s your favorite food or a specific item you love.

Imagine a restaurant recording their employees dancing and the caption, “What are you going to do to leave early?”. Even fashion or beauty brands can show off their products with people dancing to show what they’d do for the new arrivals.

3. The “The Picture vs The Convo” Trend

This trend involves sharing an aesthetic picture of a meal while captioning it “The Picture vs The Convo.” Think of it as the 2025 version of ‘expectation vs. reality’. The goal is to contrast the gorgeous image with the more relatable conversation happening in the moment. It’s all about highlighting the little things that make life relatable and honest. 

For businesses, this trend offers an excellent way to showcase your products or services in a more authentic light. A restaurant could post an image of their signature dish with the caption, “The picture we took vs. the convo we had.” It’s an easy and fun way to engage your audience while promoting what you do best.

Let’s Get Trending!

These three TikTok trends will make your content stand out and bring some creativity to your brand’s social media game. Whether you’re sharing your emergency contact, dancing for your favorite meal with the “What You Going to Do For…” trend, or sharing those relatable moments with the “Picture vs Convo” trend, these trends will have your audience coming back for more!